<abstract/><pdfFileUrl>https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_01.pdf</pdfFileUrl><publicationDate>2016-09-30</publicationDate><pageFrom>7</pageFrom><pageTo>14</pageTo><doi>10.15240/tul/004/2016-2-001</doi><keywords><keyword/><keyword>Economic indicators</keyword><keyword>Economic development</keyword><keyword>Prediction</keyword></keywords></languageVersion><authors><author><name>Jan</name><surname>Dovolil</surname><order>1</order><instituteAffiliation/><role>AUTHOR</role></author></authors><references/></article><article externalId="ACC_20118"><type>ORIGINAL_ARTICLE</type><languageVersion externalId="en20118" language="en"><title>Intensity and Perception of Barriers of Customer Satisfaction Measurement

ORIGINAL_ARTICLE<abstract/><pdfFileUrl>https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_01.pdf</pdfFileUrl><publicationDate>2016-09-30</publicationDate><pageFrom>7</pageFrom><pageTo>14</pageTo><doi>10.15240/tul/004/2016-2-001</doi><keywords><keyword/><keyword>Economic indicators</keyword><keyword>Economic development</keyword><keyword>Prediction</keyword></keywords></languageVersion><authors><author><name>Jan</name><surname>Dovolil</surname><order>1</order><instituteAffiliation/><role>AUTHOR</role></author></authors><references/></article><article externalId="ACC_20118"><type>ORIGINAL_ARTICLE</type><languageVersion externalId="en20118" language="en"><title>Intensity and Perception of Barriers of Customer Satisfaction MeasurementAlthough information resulting from measurement of customer satisfaction (CS) belongs to worthy starters of improvement activities in practice of an organization, they face various barriers which prevent measurement to become systematic. The aim of this study is to research intensity and perception of barriers preventing CS measurement. To achieve the goal, statistic processing of the research results which was done in Slovak republic is used. Totally 435 valid questionnaires were processed and relations among individual barriers of CS measurement were identified and quantified. The results showed that occasional measurement of CS and a lack of personnel are considered to be the biggest ones.https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_02.pdf2016-09-30152710.15240/tul/004/2016-2-002Customer satisfaction measurementBarriersSurveyPeterMadzík1AUTHORPavolKrižo2AUTHOR

ORIGINAL_ARTICLEPersonnel marketing in the czech economy: past and presentDerived from HR management, personnel marketing today is an independent field with a marketing view of employees as customers. The article presents a large project that identifies the emergence of personnel marketing in the world and its gradual implementation in the transforming Czech economy. Following a comprehensive review of sources, a primary study was conducted with the quantitative and qualitative collection of data to analyse the current use of personnel marketing in the Czech Republic. The study was focused on leading Czech firms, and the result is an overview of tools used by these companies in the field of personnel marketing. The results were subjected to a statistical evaluation that assigned importance to the identified tools of personnel marketing and helped uncover latent factors.https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_03.pdf2016-09-30284310.15240/tul/004/2016-2-003Human resourcesCorporate communicationPersonnel marketingContent analysisFactor analysisOtakarUngerman1AUTHORSvětlanaMyslivcová2AUTHOR

ORIGINAL_ARTICLEAnalysis of the electricity market from the perspective of products offered to households in the tariff rate d25d in period 2011-2016The electricity market in the Czech Republic has been changing every year since the liberalization of the market in the year 2002 for companies and since the year 2006 for households. Although we may think that the electricity consumption must be rising due to the development of electrical equipment, in reality the consumption had been rising till the year 2008. Afterwards it fell down in connection with the financial crises; and the next rise was not as big as before in the Czech Republic. Thus, the prices of the electricity consumption should be decreasing. The situation of the electricity market and the products offered to households in the tariff rate D25d in the period 2011-2016 are analyzed in this article, in order to find out the main trends of each part of the total electricity consumption cost of households.https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_04.pdf2016-09-30455610.15240/tul/004/2016-2-004Electricity consumptionHouseholdsD25d tariff rateSuppliersMartinaKuncová1AUTHOR

ORIGINAL_ARTICLEProject “Regional Value Chains in the Context of Ecosystem Services and Biodiversity – Based on the Example of Czech-Polish-Saxon Project Collaboration”The article presents an international project “Regional Value Chains in the Context of Ecosystem Services and Biodiversity – Based on the Example of the Czech-Polish-Saxon Project Collaboration”. The project involves partners from Czech Republic, Germany and Poland, among others: NETSCI Prof. Dr. Kramer GmbH, Faculty of Economics, Management and Tourism in Jelenia Góra of Wroclaw University of Economics, Jan Evangelista Purkyne University in Usti nad Labem, LANU (Saxon Foundation for Nature and Nature). The project is supported by DBU (German Federal Foundation for Environment). The main objective of the project is to support economic development in the border areas of the three countries: Czech Republic, Poland and Germany, by the empowerment of the value chains, including ecosystem services. This form of cooperation brings many economic benefits not only for the individual companies participating in the project, but also for the whole border region.https://acc-ern.tul.cz/archiv/PDF/ACC_2016_2_05.pdf2016-09-30576010.15240/tul/004/2016-2-005Czech-Polish-Saxon project collaborationRegional value chainsEcosystem servicesBiodiversitySabinaZaremba-Warnke1AUTHOR