ORIGINAL_ARTICLEeHealth is one of the global modern trends in IT, medicine and politics. It is a broad term that refers to electronization of healthcare and health services and mainly describes the use of information and communication technologies in healthcare. In practice, the evaluation of eHealth is an important matter because it leads to selection of appropriate measures for further progress in the field of electronic healthcare. What is more, it proposes recommendations for the development of eHealth in the EU countries. The article is focused on the comparison of eHealth implementation in the European Union member states. The analysis is performed by means of ELECTRE III method. The results of the empirical research further evaluate the state of eHealth implementation in all European Union member states by selected criteria and enable the comparison of the eHealth implementation in the international context. The results are verified by application of MAPPAC method. It has been acknowledged that the best ranking countries in this area has been obtained by Denmark, Finland, Estonia and Sweden.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_01.pdf2020-09-3071810.15240/tul/004/2020-2-001eHealthELECTRE IIIEvaluationEU countriesEvaArdiellieva.ardielli@vsb.cz1VŠB – Technical University of Ostrava, Faculty of Economics, Department of Public EconomicsAUTHORADEBESIN, F.; KOTZÉ, P.; van GREUNEN, D.; FOSTER, R.: Barriers and Challenges to the Adoption of E-Health Standards in Africa. In: Proceedings of Health Informatics South Africa 2013 (HISA 2013) Conference. 2013, pp. 1–9.1AHAD, A.; TAHIR, M.; YAU, K.-L. A.: 5G-Based Smart Healthcare Network: Architecture, Taxonomy, Challenges and Future Research Directions. IEEE Access. 2019, Vol. 7, pp. 100747–100762.210.1109/ACCESS.2019.2930628ARAK, P., WÓJCIK, A.: Transforming eHealth into a political and economic advantage. [online]. Polityka Insight. [online]. 2017. [accessed 2020-18-01]. Available from WWW: https://ec.europa.eu/digital-single-market/en/news/transforming-ehealthpolitical-and-economic-advantage3CIPRESSO, P. et al.: Is your phone so smart to affect your state? An exploratory study based on psychophysiological measures. Neurocomputing. 2012, Vol. 84, pp. 23–30. 410.1016/j.neucom.2011.12.027CHAUDHRY, B, et al.: Systematic review: impact of health information technology on quality, efficiency, and costs of medical care. Annals of Internal Medicine. 2006, Vol. 144, Issue 1, pp: 742–752. 510.7326/0003-4819-144-10-200605160-00125DIGITAL HEALTH NEWS: European Countries on their Journey Towards National eHealth Infrastructures. [online]. 2011. [accessed 2020-08-02]. Available from WWW: http://www.ehealthnews.eu/publications/latest/2494--european-countries-on-theirjourney-towards-national-ehealth-infrastructures6eHEALTH STRATEGIES: The European Union (EU) eHealth Action Plan of 2004. [online]. 2009. [accessed 2020-08-02]. Available from WWW: http://www.ehealthstrategies.eu/7EMPIRICA: Towards the establishment of a European e-health research area. [online]. 2007. [accessed 2020-02-02]. Available from WWW: https://cordis.europa.eu/project/id/0158548EUROPEAN COMMISSION: eHealth : Digital health and care. [online]. 2018 [accessed 2020-02-02]. Available from WWW: https://ec.europa.eu/health/ehealth/overview_en9EUROPEAN COMMISSION: Redesigning health in Europe for 2020. [online]. 2012 [accessed 2020-02-02]. Available from WWW: https://ec.europa.eu/eip/ageing/library/redesigning-health-europe-2020_en10EUROPEAN COMMISSION: eHealth action plan 2012-2010: Innovative healthcare for the 21st century. [online]. 2012. [accessed 2020-05-02]. Available from WWW: http://ec.europa.eu/health/ehealth/docs/com_2012_736_en.pdf11EUROPEAN COMMISSION: Benchmarking deployment of eHealth among general practitioners (2018). [online]. 2018. [accessed 2020-07-07]. Available from WWW: https://op.europa.eu/en/publication-detail/-/publication/d1286ce7-5c05-11e9-9c52- 01aa75ed71a112EUROPEAN COMMISSION: European countries on their journey towards national eHealth infrastructures - evidence on progress and recommendations for cooperative actions. [online]. 2011. [accessed 2020-02-01]. Available from WWW: http://www.ehealthnews.eu/images/stories/pdf/ehstrategies_final_report.pdf13EYSENBACH, G.: What is e-health? Journal of Medical Internet Research. 2001, Vol. 3, Issue 2.1410.2196/jmir.3.2.e20eZDRAV,cz: eHealth v EU. [online]. 2018. [accessed 2020-15-02]. Available from WWW: http://www.ezdrav.cz/ehealth-v-eu/15GULLIFORD, M.; MORGAN, M.: Access to Health Care. Psychology Press, New York, 2003. ISBN 0415275458, 9780415275453.16JUNG, M.-L.; LORIA, K.: Acceptance of Swedish e-health services. Journal of Multidisciplinary Healthcare. 2010, Vol. 3, pp. 55–63.1710.2147/JMDH.S9159LAU, F.; KUZIEMSKY, C. (eds.): Handbook of eHealth Evaluation: An Evidencebased Approach. [online]. 2017. [accessed 2020-01-02]. ISBN-13 9781550586022, ISBN-13 9781550586039, ISBN-13 9781550586015. Available from WWW: https://dspace.library.uvic.ca//handle/1828/7814, https://www.ncbi.nlm.nih.gov/books/NBK481590/18MARTEL, J.-M.; MATARAZZO, B.: Other Outranking Approaches. In: Greco, S. (ed.), Multiple Criteria Decision Analysis: State of The Art Surveys. International Series in Operations Research and Management Science. 2005, Vol. 78, pp. 197–259. eBook ISBN 978-0-387-23081-8.1910.1007/b100605OECD: Health at a Glance: Europe 2016: State of Health in the EU Cycle. [online]. 2016.2010.1787/9789264265592-enOECD: Health at a Glance 2019. [online]. 2019. DOI: 10.1787/4dd50c09-en. [accessed 2020-04-08]. Available from WWW: http://www.oecd.org/health/healthsystems/health-at-a-glance-19991312.htm21OH, H.; RIZO, C.; ENKIN, M.; JADAD, A.: What Is eHealth (3): A Systematic Review of Published Definitions. Journal of Medical Internet Research. 2005, Vol. 7, Issue 1.2210.2196/jmir.7.1.e1STROETMANN, K. A. et al: European countries on their journey towards national eHealth infrastructures. Final European progress report. [online]. 2011. [accessed 2020-16-01]. Available from WWW: http://www.ehealthstrategies.eu/report/eHealth_Strategies_Final_Report_Web.pdf23 ŠUBRT, T. et al.: Ekonomicko-matematické metody. Vydavatelství a nakladatelství Aleš Čeněk, s.r.o., Plzeň, 2015. EAN 9788073807627.24EUROPEAN COMMISSION: Attitudes towards the impact of digitisation and automation and daily life. [online]. 2017. [accessed 2020-16-01]. Available from WWW: https://ec.europa.eu/digital-single-market/en/news/attitudes-towards-impactdigitisation-and-automation-daily-life25HWANG, Ch.-L.; YOON, K. P.: Multiple Attribute Decision Making. An Introduction. Vol. 104. Series: Quantitative Applications in the Social Sciences. California: SAGE Publications, Inc. 1995. ISBN 9780803954861.26

ORIGINAL_ARTICLEThis article aims at identifying the main barriers hindering development of the nonprofit sector in Russian regions. The research is based on the conviction that the development of the nonprofit sector is crucial for the regional socio-economic system and depends upon civic engagement. The results of an analysis of available statistical data and a sociological survey conducted in one of the Russian regions reveal that the share of the Russians engaged in volunteer activities is low; over 80% of the population do not participate in public activities; less than 10% have definite knowledge of working nonprofit organizations. The study allowed identifying three groups of the main barriers and formulating some recommendations for their overcoming.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_02.pdf2020-09-30192810.15240/tul/004/2020-2-002RussiaNonprofit sectorNongovernmental organizationCivic participationCivic engagementAnnaArtamonovaartamonova.ast@gmail.com1Vologda Research Center of the Russian Academy of Sciences, Department of Editorial-and-Publishing Activity and Science-InformatAUTHORMERSIANOVA, I. V.; BENEVOLENSKI, V. B. NPOs as social services providers: Organizational weaknesses verifying. Public Administration Issues. 2017, Issue 2, pp. 83–104.1SHABUNOVA, A. A.; KOSYGINA, K. E.: Public Administration Issues in the Development of the Non-Profit Sector at the Regional Level. Economic and Social Changes: Facts, Trends, Forecast. 2019, Vol. 12, Issue 4, pp. 86–103. 210.15838/esc.2019.4.64.6GROMOVA, M. N.; MERSIYANOVA, I. V.: State support of the non-profit sector and issue of estimation of its efficiency. Civil Society in Russia and Abroad. 2016, Issue 1, pp. 39–44.3KRASNOPOLSKAYA, I.; SKOKOVA, Yu.; PAPE, U.: Government–Nonprofit Relations in Russia’s Regions: An Exploratory Analysis. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2015, Issue 26, pp. 2238–2266.410.1007/s11266-015-9654-3KNYAZEVA, M. V.: Functioning of non-commercial organizations in the Russian Federation and their influence on social-economic processes. Tomsk State University Journal. 2011, Issue 344, pp. 141–144.5TARASENKO, A.: Nekommercheskii sektor v ES i Rossii (Nonprofit Sector in the EU and Russia). 2015. 224 p.6VDOVINA, G. K.: Prospects of the development of the nonprofit sector in Russia and its regions. Eurasian Union of Scientists. 2015, No. 10-5 (19), pp. 32–34.7YAKOBSON, L. I.; SANOVICH, S. V.: The Changing Models of the Russian Third Sector: Import Substitution Phase. Journal of Civil Society. 2010, Vol. 6, Issue 3, pp. 279–300.810.1080/17448689.2010.528951MEDVEDEVA, N. V.; FROLOVA, E. V.: Trends in the development of the nonprofit sector in the Russian Federation under the conditions of interregional differentiation. Proceedings of the Afanasyev Readings. 2018, Vol. 24, Issue 3, pp. 22–28.9MOSKOVSKAYA, A. A.: Incentives and Barriers to Engaging Non-State Providers in the Provision of Public Social Services: Russian and Foreign Experience. Public Administration Issues. 2018, Issue 3, pp. 88–116.10SALAMON, L. M.: Partners in Public Service: The Scope and Theory of GovernmentNonprofit Relations. In: Walter, W (ed.), Powell The Nonprofit Sector: A Research Handbook,. New Haven, CT: Yale University Press. 1987, pp. 99–117.11ENJOLRAS, B.; SALAMON, L. M.; SIVESIND, K. H.; ZIMMER, A.: The Third Sector as a Renewable Re-source for Europe: Concepts, Impacts, Challenges and Opportunities. 2018. 196 p. 1210.1007/978-3-319-71473-8ACHESON, N.: Service Delivery and Civic Engagement: Disability Organizations in Northern Ireland. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations. 2001, Issue 12, pp. 279–283.1310.1023/A:1012395402144NAKAMURA, L.: Cybertypes: Race, Ethnicity, and Identity on the Internet. New York: Routledge, 2002. ISBN 978-0-415-93836-5.14ANHEIER, H. K.: Nonprofit Organizations. Theory, Management, Policy. Routledge, 2014. eBook ISBN9781315851044.1510.4324/9781315851044LAZHENTSEV, V. N.: Theory of territorial development and practice of territorial planning. Issues of Territorial Development. [online]. 2014, Vol. 18, Issue 8. Available from WWW: http://vtr.vscc.ac.ru/article/143316SALAMON, L. M.; ANHEIER, H. K.; LIST, R.; TOEPLER, S.; SOKOLOWSKI, W. and associates: Global Civil Society Dimensions of the Nonprofit Sector. The Johns Hopkins Center for Civil Society Studies. Baltimore, MD, 1999. 512 p.17MYSIN, S. V.: Urgent problems of the terminology in the sphere of nonprofit organizations in modern Russian law. BSU Bulletin. 2014, Issue 2, pp. 233–236.18ARTAMONOVA, A. S.: Assessment of the state of the nonprofit organizations sector. Social Area. [online]. 2017, Vol. 10, Issue 3. Available from WWW: http://socialareajournal.ru/article/231319SKOKOVA, Yu.; PAPE, U.; KRASNOPOLSKAYA, I.: The Non-profit Sector in Today’s Russia: Between Confrontation and Co-optation. Europe-Asia Studies. 2018, Vol. 70, Issue 4.2010.1080/09668136.2018.1447089ARON, R.: Les Etapes de la Pensee Sociologique. Translated into Russian. P. S. Gurevich (ed.), Moscow, 1992.21STAGNER, M.; RICHMAN, H.: Help-Seeking and the Use of Social Service Providers by Welfare Families in Chicago. Chicago, Chapin Hall Center for Children, 1986.22EDIN, K.; LEIN L.: Making Ends Meet: How Single Mothers Survive Welfare and LowWage Work. New York: Russell Sage Foundation, 1997.23ZADORIN, I. V.; ZAYTSEV, D. G.; KLIMOV, I. A.: Civil participation in Russia: Cartography of problems and solutions. Politeia, 2011, Issue 1, pp. 98–116.2410.30570/2078-5089-2011-60-1-98-116ZIMMER, A.; PAHL, B.: Learning from Europe: Report on Third Sector Enabling and Disabling Factors. TSI Comparative Report No. 1, Seventh Framework Programme (grant agreement 613034). European Union. Brussels: Third Sector Impact. 2016. 30 p.25BEŽOVAN, G.; MATANČEVIĆ, J.; BATURINA, D.: Identifying External and Internal Barriers to Third Sector Development in Croatia. TSI National Report Series No. 5. Seventh Framework Programme (grant agreement 613034). European Union. Brussels: Third Sector Impact. 2016. 52 с.26LEŚ, E.; NAŁĘCZ, S.; PIELIŃSKI, B.: Third sector barriers in Poland. TSI National Report Series No. 7. Seventh Framework Programme (grant agreement 613034. European Union. Brussels: Third Sector Impact. 2016. 46 с.27

ORIGINAL_ARTICLEGrowing pressure on increasing decision-making speed in all spheres of human life is one of the basic phenomena of today. Immediately after the first wave of the coronavirus pandemic, we can consider the ability of making good decisions quickly as one of the most important aspects of our being. The main objective of this article is to find out the utilization rate of several basic decision-making approaches in selected companies with an emphasis on newly used methods such as data analysis and business intelligence tools. The first part of the article presents a short introduction of the decision-making process and an overview of hitherto known and used tools facilitating the whole procedure. The submitted study of available literature leads to the presentation of own classification of the most widely used decision-making methods. Based on a questionnaire survey, in the second section, the pilot research examines the involvement of five different groups of methods in business decision-making, such as intuition and previous experiences, consultation with colleagues, data analysis (historical), MCDM methods and consultation with experts. Afterwards, the most common obstacles that employees must face in introducing new tools have been identified. In general, the results show that time and the associated pressure on decision-making speed play a crucial role in the decision-making process.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_03.pdf2020-09-30294010.15240/tul/004/2020-2-003Decision-making processDecision-making methodsBusiness intelligenceMann-Whitney testPetraKašparovápetra.kasparova1@tul.cz1Technical University of Liberec, Faculty of Economics, Department of Business Administration and ManagementAUTHORPOKORNÝ, M.: Nekonveční metody řešení ekonomických a manažerských úloh. Olomouc: Univerzita Palackého v Olomouci, 2014.1CHEN, H.; CHIANG, R. H. L.; STOREY, V. C.: Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly. 2012, Vol. 36, Issue 4. 210.2307/41703503ADAMALA, S; CIDRIN, L.: Key Success Factors in Business Intelligence. Journal of Intelligence Studies in Business. 2011, Vol. 1, Issue 1.310.37380/jisib.v1i1.19ISIK, O.; JONES, M. C.; SIDOROVA, A.: Business Intelligence (BI) Success and the Role of BI Capabilities. International Journal of Intelligent Systems in Accounting and Finance Management. 2011, Vol. 18, Issue 4.410.1002/isaf.329BLAŽEK, L.: Management: organizování, rozhodování, ovlivňování. Praha, Grada, 2011. ISBN 978-80-247-4429-2.5ŠTĚDROŇ, B. et al.: Manažerské rozhodování v praxi. C.H.Beck. 2015. ISBN 978-80- 7400-587-9.6TZENG, G.-H.; HUANG, J.-J.: Multiple Attribute Decision Making. Methods and Applications. Chapman and Hall/CRC, 2011. ISBN 9781439861578.7FIGUEIRA, J.; GRECO, S.; EHROGOTT, M. (ed.): Multiple Criteria Decision Analysis: State of the Art Surveys. Springer Science & Business Media, 2005.810.1007/b100605MARDANI, A.; NILASHI, M.; ZAVADSKAS, E. K.; AWANG, S. R.; ZARE, H.; JAMAL, N. M.: Decision Making Methods Based on Fuzzy Aggregation Operators: Three Decades Review from 1986 to 2017. International Journal of Information Technology & Decision Making (IJITDM). 2018, Vol. 17, Issue 2, pp. 391–466910.1142/S021962201830001XCHADT, K.; PETŘÍČEK, M.: Sensitivity curve of decision-making process of the company. ACC Journal. 2018, Vol. 24, Issue 2, pp. 40–46.1010.15240/tul/004/2018-2-004CELIK, E.; GÜL, M.; YÜCESAN, M.; METE, S.: Stochastic multi-criteria decisionmaking: an overview to methods and applications. Beni-Suef University Journal of Basic and Applied Sciences. 2019, Vol. 8, Article number 4.1110.1186/s43088-019- 0005-0ZAVADSKAS, E. K.; TURSKIS, Z.; STEVIĆ, Ž.; MARDANI, A.: Modelling procedure for the selection of steel pipes supplier by applying fuzzy AHP method. Operational Research in Engineering Sciences: Theory and Applications. 2020, Vol. 3, Issue 2, pp. 39–53.1210.31181/oresta2003034zREICHEL, J.: Kapitoly metodologie sociálních výzkumů. Praha: Grada, 2009.13FVHE: Biostatistika. [online]. [accessed 2020-04-13]. Available from WWW: https://cit.vfu.cz/stat/FVHE/prednasky.htm14FÜLÖP, J.: Introduction to Decision Making Methods. Laboratory of Operations Research and Decision Systems, Computer and Automation Institute, Hungarian Academy of Sciences. [online]. 2000. Available from WWW: https://www.academia.edu/22906650/Introduction_to_Decision_Making_Methods15NOSKOVÁ, M.: Business Intelligence a jeho využití při řízení MSP. (Business Intelligence and its Application in the Management of SME). Trendy v podnikání. (Business Trends). [online]. 2017, Vol. 7, Issue. 2, pp. 18–27. Available from WWW: https://dspace5.zcu.cz/bitstream/11025/29146/1/Noskova.pdf16

ORIGINAL_ARTICLEOne of the main goals of entities in the securities market is to buy stocks cheaply at the right time (buy undervalued stocks) and also to sell stocks expensively at the right time (sell overvalued stocks). It is typical for undervalued stocks to be traded at a low price at some point due to their fundamental characteristics. In the future, undervalued stocks can be expected to rise in price, which can bring a capital gain to an investor who bought at a low price. Undervalued stocks are therefore recommended for purchase. An important prerequisite is therefore the accurate timing of buy and sell signals. The problem, however, is that no one knows exactly when the right time will come, because the market price of stocks is affected by many factors that have an impact on fluctuations in the market value of stocks. For this reason, volatility modeling is coming to the forefront of the interests of many financial analysts and investors.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_04.pdf2020-09-30415310.15240/tul/004/2020-2-004ARMA modelGARCH modelStocksVolatilityKomerční bankaMarkétaSedlákovámarketa.dvorakova029@gmail.com1University of South Bohemia, Faculty of Economics, Department of Applied Mathematics and InformaticsAUTHORDANEL, R.: Predikce časové řady pomocí autoregresního modelu. [online]. Czech Republic, Technická univerzita Ostrava, 2004. Available from WWW: http://homel.vsb.cz/~dan11/publikace/Danel_Autoregresni_model_predikce_casovych_ rad.pdf1DETTLING, M.: Applied Time Series Analysis. [online]. Switzerland, Zurich: University of Applied Sciences, 2018. Available from WWW: https://ethz.ch/content/dam/ethz/specialinterest/math/statistics/sfs/Education/Advanced%20Studies%20in%20Applied%20Stati stics/course-material-1719/Zeitreihen/ATSA_Script.pdf2DUFOUR, J.-M.; DAGENAIS, M. G.: Durbin – Watson Tests for Serial Correlation in Regressions with Missing Observations. Journal of Econometrics. 1985, Vol. 27, Issue 3, pp. 371–381.310.1016/0304-4076(85)90012-0KŘIVÝ, I.: Analýza časových řad. [online]. Czech Republic, Ostrava, 2012. Available from WWW: https://web.osu.cz/~Bujok/files/ancas.pdf4LITSCHMANNOVÁ, M.: Úvod do analýzy časových řad. [online]. Czech Republic, Technická univerzita Ostrava, 2010. Available from WWW: https://homel.vsb.cz/~lit40/ZS/Prezentace/ZS_12_CasRady.pdf5McGUIRK, A.; SPANOS, A.: The Linear Regression Model with Autocorrelated Errors: Just Say No to Error Autocorrelation. In: Annual Meeting of the American Agricultural Economics Association. [online]. USA, Virginia Tech, 2002. Available from WWW: https://core.ac.uk/download/pdf/6407474.pdf6

ORIGINAL_ARTICLEAs the technological progress of online shopping and advertising advances with increased speed, marketing automation has been gaining more attention from both practitioners and academics. However, despite the growing popularity of this new marketing approach, there are many restrictions when it comes to its implementation by small and medium enterprises (SMEs). Due to the high requirements regarding the collection of customer data and advanced knowledge necessary to set up and operate marketing automation systems, many enterprises are not able to fully grasp the potential marketing technologies offer. This article describes the mechanisms of marketing automation, provides the state-of-art research overview and analyses current level of readiness of Czech SMEs to implement digital marketing tools and the obstacles that prevent them to do so.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_05.pdf2020-09-30546810.15240/tul/004/2020-2-005Marketing automationE-commerceDigital economicsCustomer dataPersonalizationTerezaSemerádovátereza.semeradova@tul.cz1Technical University of Liberec, Faculty of Economics, Department of InformaticsAUTHORPetrWeinlichpetr.weinlich@tul.cz2Technical University of Liberec, Faculty of Economics, Department of InformaticsAUTHORLITTLE, J.: Marketing automation on the internet. [online]. In: 5th Invitational Choice Symposium. UCBerkeley, 2001. [accessed 2020-06-14]. Available from WWW: https://www.andrew.cmu.edu/user/alm3/presentations/choicesymposium2001/little.pdf1SWEEZEY, M.: Marketing automation for dummies. John Wiley & Sons, 2014. ISBN 978-1-118-77222-5.2WOOD, C.: Marketing automation: Lessons learnt so far …. Journal of Direct, Data and Digital Marketing Practice. 2015, Vol. 16, Issue 4, pp. 251–254. 310.1057/dddmp.2015.31MONTGOMERY, A. L.; SMITH, M. D.: Prospects for Personalization on the Internet. Journal of Interactive Marketing. 2009, Vol. 23, Issue 2, pp. 130–137. 410.1016/j.intmar.2009.02.001HEIMBACH, I.; KOSTYRA, D. S.; HINZ, O.: Marketing automation. Business & Information Systems Engineering. 2015, Vol. 57, Issue 2, pp. 129–133. 510.1007/s12599-015-0370-8BENHADDOU, Y.; LERAY, P.: Customer Relationship Management and Small Data — Application of Bayesian Network Elicitation Techniques for Building a Lead Scoring Model. In: 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA). IEEE, 2017, pp. 251–255. 610.1109/AICCSA.2017.51JÄRVINEN, J.; TAIMINEN, H.: Harnessing marketing automation for B2B content marketing. Industrial Marketing Management. 2016, Vol. 54, pp. 164–175. 710.1016/j.indmarman.2015.07.002SUNDSØY, P. et al.: Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling. In: International Conference on Social Computing, BehavioralCultural Modeling, and Prediction. Springer, Cham, 2014, pp. 367–374.810.1007/978-3-319-05579-4_45SAHNI, N. S.; WHEELER, S. C.; CHINTAGUNTA, P.: Personalization in Email Marketing: The Role of Noninformative Advertising Content. Marketing Science. 2018, Vol. 37, Issue 2, pp. 236–258.910.1287/mksc.2017.1066MERO, J.; TARKIAINEN, A.; TOBON, J.: Effectual and causal reasoning in the adoption of marketing automation. Industrial Marketing Management. 2020, Vol. 86. pp. 212–222.1010.1016/j.indmarman.2019.12.008ARDITO, L.; PETRUZZELLI, A. M.; ALBINO, V.: From Technological Inventions to New Products: A Systematic Review and Research Agenda of the Main Enabling Factors. 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Academy of Management Review. 2001, Vol. 26, Issue 2, pp. 243–263.1510.5465/amr.2001.437802 0YANG, M.; GABRIELSSON, P.: Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management. 2017, Vol. 64, pp. 147–160.1610.1016/j.indmarman.2017.01.007DAVIS, F. D.: Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly. 1989, Vol. 13, Issue 3, pp. 319–340. 1710.2307/249008VENKATESH, V.; DAVIS, F. D.: A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science. 2000, Vol. 46, Issue 2, pp. 186–2041810.1287/mnsc.46.2.186.11926VENKATESH, V.; BALA, H.: Technology Acceptance Model 3 and a Research Agenda on Interventions. Decision Sciences. 2008, Vol. 39, Issue 2, pp. 273–315.1910.1111/j.1540-5915.2008.00192.xVENKATESH, V. et al.: User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly. 2003, Vol. 27, Issue 3, pp. 425–478. 2010.2307/30036540VENKATESH, V.; THONG, J. Y. L; XU, Xin.: Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly. 2012, Vol. 36, Issue 1, pp. 157–178.2110.2307/41410412ROGERS, E. M.: Diffusion of Innovations. Simon and Schuster, 2010. ISBN 9781451602470.22TORNATZKY, L. G.; FLEISCHER, M.; CHAKRABARTI, A. K.: The Processes of Technological Innovation. Lexington Books, 1990.23OLIVEIRA, T.; MARTINS, M. F.: Firms Patterns of e-Business Adoption: Evidence for the European Union-27. [online]. The Electronic Journal Information Systems Evaluation. 2010, Vol. 13, Issue 1, pp. 47–56. [accessed 2020-06-16]. Available from WWW: https://www.researchgate.net/profile/Tiago_Oliveira3/publication/239591699_Firms_Pa tterns_of_e-Business_Adoption_Evidence_for_the_European_Union27/links/0f31753b 3b6c76ed3d000000.pdf24MINIWATTS MARKETING GROUP: Internet Usage Statistics. In: Internet World Stats. [online]. [accessed 2020-05-28]. Available from WWW: https://www.internetworldstats.com/stats.htm25Marketing Automation Software Market. In: Mordor Intelligence. [online]. [accessed 2020-06-30]. Available from WWW: https://www.mordorintelligence.com/industryreports/global-marketing-automation-software-market-industry26TECHAISLE, LLC: Marketing Automation Report 2012. [online]. [accessed 2020-06- 30]. Available from WWW: https://techaisle.com/marketing-automation-reports27SMB Group, Inc.: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capitalize on Them. [online]. [accessed 2020-07-28]. Available from WWW: https://www.smb-gr.com/wp-content/uploads/2014/12/Marketing-Report-ExecSummary-TOC.pdf28MARKETING CHARTS: SMBs Plan to Adopt Marketing Automation Despite Cost & Familiarity Issues. [online]. [accessed 2020-07-28]. Available from WWW: https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech8165029

ORIGINAL_ARTICLEThis article focuses on the economic development of especially small and medium-sized enterprises in the border triangle of Germany, Czech Republic and Poland. The motive for this article was primarily driven by the politically decided structural changes in the East German coal regions. While preparing this article, the authors found that this groundbreaking transformation resembles the unexpectedly occurring crisis originated by the corona virus in terms of analyzing, structuring measures and management principles. Organizations like economic development institutions located in the municipalities, networks or business initiatives and technology centers like the Bautzen-based Bautzen Innovation Center should play an important part in overcoming both challenges in its role as supporters of the regional economy and – for the innovation centers – host for new businesses.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_06.pdf2020-09-30708210.15240/tul/004/2020-2-006Regional economic structureFuture challengesEconomic perspectiveCrisis managementCorona crisisAlbrechtLöhrloehr@ba-bautzen.de1Bautzen University of Cooperative Education, Faculty of Financial ManagementAUTHORNatalyStraßbergernataly.strassberger@web.de2Bautzen University of Cooperative Education, Faculty of Financial ManagementAUTHORSTATISTISCHES LANDESAMT DES FREISTAATES SACHSEN: Statistischer Bericht: Standardarbeitsvolumen der Erwerbstätigen im Freistaat Sachsen nach Kreisen 2000 bis 2017. [online]. 2020. [accessed 2020-05-11]. Available from WWW: https://www.statistik.sachsen.de/download/statistische-berichte/bericht_statistiksachsen_a-VI-11_standardarbeitsvolumen.pdf1BAUTZNER ANZEIGER: Bautzen und die Oberlausitz als Wirtschaftsregion mit Potenzial. [online]. 2015. [accessed 2020-05-15]. Available from WWW: https://www.bautzen-anzeiger.de/bautzen/wirtschaft/12646_bautzen-und-dieoberlausitz-als-wirtschaftsregion-mit-potenzial-.html2STATISTISCHES LANDESAMT DES FREISTAATES SACHSEN: Medieninformation 125/2018. [online]. 2018. [accessed 2020-05-16]. Available from WWW: https://www.statistik.sachsen.de/download/presse-2018/mi_statistiksachsen_125-2018_bip-landkreise-2016.pdf3STATISTISCHE ÄMTER DER LÄNDER: Volkswirtschaftliche Gesamtrechnung der Länder: Gesamtwirtschaftliche Ergebnisse im Bundesländervergleich, Ausgabe 2019. [online]. 2019. [accessed 2020-05-16]. Available from WWW: http://vgrdl.de/VGRdL/tbls/VGR_FB.pdf4BUNDESAGENTUR FÜR ARBEIT: Median der monatlichen Bruttoarbeitsentgelte von sozialversicherungspflichtig Vollzeitbeschäftigten der Kerngruppe nach Kreisen, kreisfreien Städte und ausgewählten Merkmalen sortiert nach der Spalte 1 (Insgesamt (Arbeitsort)). [online]. 2019. [accessed 2020-31-05]. Available from WWW: https://www.zdf.de/assets/median-der-monatlichen-bruttoarbeitsentgelte-nach-kreisenkreisfreien-staedten-und-ausgewaehlten-merkmalen-100~original5BUNDESAGENTUR FÜR ARBEIT: Statistiken nach Regionen: Regionaldirektionsund Agenturbezirke. [online]. 2019. [accessed 2020-05-16]. Available from WWW: https://statistik.arbeitsagentur.de/DE/Navigation/Statistiken/Statistiken-nachRegionen/Statistiken-nach-Regionen-Nav.html6BUNDESAGENTUR FÜR ARBEIT: Die Entwicklung des Arbeits- und Ausbildungsmarktes im April 2020. [online]. 2020. [accessed 2020-05-27]. Available from WWW: https://statistik.arbeitsagentur.de/7BUNDESAGENTUR FÜR ARBEIT: Willkommen bei Ihrer Agentur für Arbeit Bautzen. [online]. 2020. [accessed 2020-05-27]. Available from WWW: https://www.arbeitsagentur.de/vor-ort/bautzen/startseite8STATISTISCHES LANDESAMT DES FREISTAATES SACHSEN: Regionalisierte Bevölkerungsvorausberechnung für den Freistaat Sachsen 2015 bis 2030. [online]. 2016. [accessed 2020-05-11]. Available from WWW: https://www.l-iz.de/wpcontent/uploads/2016/04/prog_ks_leipzig_stadt_14713000.pdf9FEDERAL MINISTRY FOR ECONOMIC AFFAIRS AND ENERGY: Skilled professionals for Germany. [online]. 2020. [accessed 2020-05-11]. Available from WWW: https://www.bmwi.de/Redaktion/EN/Dossier/skilled-professionals.html10DEUTSCHES INSTITUT FÜR WIRTSCHAFTSFORSCHUNG; WUPPERTAL INSTITUT FÜR KLIMA, UMWELT, ENERGIE gGmbH; ECOLOGIC INSTITUT gGmbH: Die Beendigung der energetischen Nutzung von Kohle in Deutschland: Ein Überblick über Zusammenhänge, Herausforderungen und Lösungsoptionen. [online]. 2018. [accessed 2020-05-24]. Available from WWW: https://www.ecologic.eu/sites/files/publication/2018/3537-kohlereader_final.pdf11KRYSTEK, U.; LENTZ, M.: Unternehmenskrisen: Beschreibung, Ursachen, Verlauf und Wirkungen überlebenskritischer Prozesse in Unternehmen. In: A. Thießen (ed.), Handbuch Krisenmanagement. Springer Fachmedien Wiesbaden, 2013.1210.1007/978-3-531-19367-0MÖHRLE, H.: Topografie der Krise. In: OrganisationsEntwicklung. 1/2020. ISSN 0724-6110.13BICKHOFF, N.; BLATZ, M. (eds.): Die Unternehmenskrise als Chance. Innovative Ansätze zur Sanierung und Restrukturierung. Heidelberg, Springer, 2004. 1410.1007/978-3-642-17137-6MACK, O.; KÖPPL, L.: Auf der Talfahrt wenden. Den Wandel in Krisensituationen gestalten. In: OrganisationsEntwicklung. 1/2020. ISSN 0724-6110.15THIEßEN, A.: (ed.): Handbuch Krisenmanagement. Springer Fachmedien Wiesbaden, 2013.1610.1007/978-3-531-19367-0SCHREYÖGG, G.: Unternehmensstrategie. Berlin, De Gruyter, 1984. ISBN-13 978- 3110098785.17TRAUBOTH, J. H. (ed.): Krisenmanagement in Unternehmen und öffentlichen Einrichtungen. München, Richard Boorberg Verlag, 2016. ISBN-13 978-3415055179.18DOPPLER, K.; VOIGT, B.: Feel the Change! Wie erfolgreiche Change Manager Emotionen steuern. Campus Verlag, 2012. ISBN-13 978-3593394732.19SARTORY, B. et al.: Praxishandbuch Krisenmanagement, Zürich, Midas Management Verlag AG, 2016. ISBN-13 978-3907100424.20BERGER, T.: Oberlausitz: Millionenverlust im Tourismus. [online]. 2020. [accessed 2020-05-16]. Available from WWW: https://www.saechsische.de/plus/oberlausitzmillionenverlust-im-tourismus-5202339.html21HAHNE, S.: Coronavirus und die Autoindustrie: Nagelprobe für eine Branche im Umbruch. [online]. 2020. [accessed 2020-05-24]. Available from WWW: https://www.deutschlandfunk.de/coronavirus-und-die-autoindustrie-nagelprobe-fuereine.2897.de.html?dram:article_id=47372622

ORIGINAL_ARTICLEThe purpose of this article is to provide a theoretical overview of sustainable tourism as a tourism system that focuses on qualitative development, taking into account the quality of life and prosperity of the population, without causing damage in other aspects. The theoretical part deals with sustainable tourism and sustainable development. Based on these facts, it turns out that sustainable tourism is a subgroup of sustainable development. Thus, in this article there are given the differences between these two terms and other terms relevant to our research. It also provides an analysis of tourism development in Kosovo, including statistics on how much the tourism sector is financially supported by the Kosovo Government. Finally, a SWOT analysis of the current state of tourism in Kosovo is presented.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_07.pdf2020-09-30839210.15240/tul/004/2020-2-007TourismSustainabilitySustainable tourismSustainable developmentAlbertaTahirialberta.tahiri@ushaf.net1University of Applied Sciences in Ferizaj, Faculty of Tourism and Environment, Department of Tourism and Hotel ManagementAUTHORIdrizKovaçiidriz.kovaci@ushaf.net2University of Applied Sciences in Ferizaj, Faculty of Tourism and Environment, Department of Tourism and Hotel ManagementAUTHORFariBushifari.bushi@ushaf.net3University of Applied Sciences in Ferizaj, Faculty of Tourism and Environment, Department of Tourism and Hotel ManagementAUTHORTAHIRI, A.; KOVAÇI, I.: Management in Tourism, Theoretical Managerial Approach. Research Center, Peja, 2017. ISBN 978-9951-8912-4-0.1FAYED, H; FLETCHER, J.: Report: Globalization of Economic Activity: Issues for Tourism. Tourism Economics. 2002, Vol. 8, Issue 2, pp. 207–230. 210.5367/000000002101298070HALL, M.; GÖSSLING, S.; SCOTT, D.: The Routledge Handbook of Tourism and Sustainability. Routledge Taylor & Francis Group, London and New York, 2015. ISBN 978-0-203-07233-2.3DUMBRAVEANU, D.: Principles and practice of sustainable tourism planning. [online]. Human Geographies. 2007, Vol. 1, Issue 1. Available from WWW: https://www.researchgate.net/publication/2657452944KOJA, V.; GORICA, K.: The Fundamentals of Tourism. albPAPER, Tirana, 2010. ISBN 978-99956-34-59-9.5CASSAR, G. (ed.): Sustainable Tourism Management, A Collection of Studies from Malta, Lebanon and Jordan. [online]. Heland Project, University of Malta, 2015. ISBN 978-99957-886-2-9. Available from WWW: http://www.enpicbcmed.eu/sites/default/files/heland_sustainable_tourism_management _studies.pdf6WEAVER, D. B.: Sustainable Tourism: Theory and Practice. Elsevier ButterworthHeinemann, 2006. ISBN 0 7506 6438 X.7ZEJNA, I.: Tourism Development through Efficient Policies and Legislation: Identifying potential reform steps in tourism policy and legislation. [online]. Democracy for Development Institute, Prishtina, July, 2017. ISBN 978-9951-608-56-5. Available from WWW: https://d4d-ks.org//wpcontent/uploads/2017/07/D4D_PI_10_SHQ_WEB.pdf8USAID EMPOWER Private Sector: Analysis of the current situation in the tourism sector in Kosovo. [online]. This report was produced for review by the United States Agency for International Development (USAID) and Swedish International Development Cooperation Agency (SIDA), Prishtina, April, 2018. Available from WWW: https://mti.rks-gov.net/desk/inc/media/BEE9A796-9FA3-4254-8528- AB86C722CFF2.pdf9GAP INSTITUTE: Ministry of Trade and Industry. How does the State spend our money? [online]. 2016. [accessed 2020-01-30]. Available from WWW: https://www.institutigap.org/spendingsEng/?ministry-of-trade-andindustry/0/2016#/~/ministry-of-trade-and-industry10

ORIGINAL_ARTICLEThe presented article is based on research evaluating the impact of cluster organisations on the financial performance of member entities. The author’s doctoral thesis examines whether there is a difference in the financial performance of cluster organisations created through the bottom-up and the top-down approaches, under the conditions existing in the Czech Republic. Both types of clusters that meet the condition of maturity (established before or in 2012) and of a high degree of activity were selected for the research. The financial performance of member business entities was assessed using the following indicators: ROA, ROE, ROS, EVA, EVA/employee and EVA/sales. The aim of the research was to demonstrate whether public support for clusters would be reflected in member entities’ better financial performance. The final part of the paper then summarises and discusses the findings.https://acc-ern.tul.cz/archiv/PDF/ACC_2020_2_08.pdf2020-09-309410010.15240/tul/004/2020-2-008ClusterFinancial performanceCluster organizationTop-downBottom upEconomic value added.NataliePelloneovánatalie.pelloneova@tul.cz1Technical University of Liberec, Faculty of Economics, Department of Business Administration and ManagementAUTHORPELLONEOVÁ, N.: Řízení výkonnosti klastrů. Liberec, 2020. Doctoral thesis (Ph.D.). Technical university of Liberec, Faculty of Economics. Supervisor prof. Ing. Miroslav Žižka, Ph.D.1ESTÉLYIOVÁ, K.; KORÁB, V.: Síťová spolupráce malých a středních firem v Jihomoravském kraji. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 2010, Vol. 58, Issue 3, pp. 41–54. ISSN 1211-8516.2MIKOLÁŠ, Z.: Jak zvýšit konkurenceschopnost podniku: Konkurenční dynamika a potenciál podnikání. Grada Publishing, Praha, 2005. ISBN 80-247-1277-6.3PORTER, M. E.: The Competitive Advantage of Nations. New York, Free Press, 1990. ISBN 0029253616.4D’ALISE, C.; GIUSTINIANO, L.; PERUFFO, E.: Innovating Through Clusters. International Journal of Engineering Business Management. 2014, Vol. 6, Issue 1, pp. 6–28. ISSN 1847-9790.510.5772/59028CEDR: Aplikace IS CEDR III. [online]. Praha, Generální finanční ředitelství, 2019. [accessed 2019-06-07]. Available from WWW: https://cedr.mfcr.cz/cedr3internetv419/default.aspx6MPO: Finanční analýza podnikové sféry za rok 2017. [online]. Praha, Ministerstvo průmyslu a obchodu, 2017. [accessed 2018-11-28]. Available from WWW: https://www.mpo.cz/cz/rozcestnik/analyticke-materialy-a-statistiky/analytickematerialy/financni-analyza-podnikove-sfery-za-rok-2017--237570/7BRESNAHAN, T.; GAMBARDELLA, A.; SAXENIAN, A: ‘Old Economy’ Inputs for ‘New Economy’ Outcomes: Cluster Formation in the New Silicon Valleys. Industrial and Corporate Change. [online]. 2001, Vol. 10, Issue 4, pp. 835–860. ISSN 1464-3650. Available from WWW: https://people.ischool.berkeley.edu/~anno/Papers/oldeconomyneweconomy.pdf8STEJSKAL, J.; KOVÁRNÍK, J.: Regionální politika a její nástroje. Portál, Praha, 2009. ISBN 978-80-7367-588-29KIESE, M.: Regionale Clusterpolitik in Deutschland: Bestandsaufnahme und interregionaler Vergleich. In: Beck, R. C.; Heinze, R. G.; Schmid, J. (eds.), Zukunft der Wirtschaftsförderung. 1 st edition, 2014, pp. 169–194. ISBN print 978-3-8487-1039-3, ISBN online 978-3-8452-5163-9.1010.5771/9783845251639_169